Behavioral Marketing Kit


SKU: BMK-TA Category:


iWorx BMK-TA Behavioral Marketing Kit provides researchers with the tools to investigate the relationship between the human mind (psychology) and the physiological responses to what is being demonstrated. The kit includes a data recorder and all of the sensors needed to record physiological signals and perform cognitive and normative analyses.

BMK-TA Kit components:

  • IX-TA-220 Control Module
  • LabScribe Software with site license and free updates.
  • Experiment Builder
  • PT-104 Pulse Probe
  • EM-220 Event Marker
  • TM-220 Temperature Probe
  • A-RM-220: Respiration Monitor (nasal cannula)
  • EIM-100 Intensity Meter
  • RPD-400 Response Pad
  • C-ISO-SC5 Silver Cup EEG Electrodes
  • C-ISO-GSR Electrodes
  • A-GC-7165 Ag/AgCl Electrodes
  • Courseware and Cables

These Lab Exercises can be performed with the BMK-TA kit.

Human Exercise
HE-01: Metabolism and Thermal Response to Exercise
HE-02: Recovery from Exercise
Human Heart
HH-01: Electrocardiogram (ECG) and Peripheral Circulation
HH-02: ECG and Heart Sounds with Stethoscope
HH-04: Six Lead ECG
HH-05A: The Diving Reflex
HH-05B: The Diving Reflex with Respiration rate
HH-06: Heart Rate Variability
HH-07: ECG using Six Chest Leads
HH-12: Pulse and Heart Rate Variability (HRV)
Human Muscle
HM-02: Electromyogram Activity in Antagonistic Muscles
HM-03: Oculomotor Muscle Activity
HM-08: Electromyogram (EMG) Activity while Arm Wrestling
HM-09: Kinesiology and Electromyogram (EMG) Activity in Targeted Muscles
HM-10: The Electrogastrogram (EGG) and Growling Stomach
Human Nerve
HN-01: Auditory and Visual Reflexes
HN-02B: Stretch Receptors and Reflexes with Plethysmograph
HN-08: Game Show Physiology
Human PsychoPhysiology
HP-01: The Electroencephalogram (EEG)
HP-01A: The Electroencephalogram (EEG) using Button Electrodes
HP-02: Galvanic Skin Response and Emotion
HP-03: Galvanic Skin Response and Deception, Coginitive Compliance and Vigilance
HP-04: Skin Temperature, Stress, Calming and Embarrassment
HP-05B: Personality and Vagal Tone
HP-05C: Vigilance and Reaction Time
HP-07: The Stroop Effect – Interference of Stimuli on Associative Tasks
HP-08: The Galvanic Skin Response (GSR) and Investigation into Cheating
HP-09: Facial Expression Electromyograms (EMG) and Emotion
HP-10: Visual Evoked Potentials (VEP)
HP-12: Rubber Hand Illusion
HP-13: The Gaze Cue Paradigm
Human Spirometry
HS-05: Breathing Techniques and Heart Rate
TT-01: Tutorial with ECG
TT-02: Tutorial with pulse