Description
iWorx BMK-TA Behavioral Marketing Kit provides researchers with the tools to investigate the relationship between the human mind (psychology) and the physiological responses to what is being demonstrated. The kit includes a data recorder and all of the sensors needed to record physiological signals and perform cognitive and normative analyses.
BMK-TA Kit components:
- IX-TA-220 Control Module
- LabScribe Software with site license and free updates.
- Experiment Builder
- PT-104 Pulse Probe
- EM-220 Event Marker
- TM-220 Temperature Probe
- A-RM-220: Respiration Monitor (nasal cannula)
- EIM-100 Intensity Meter
- RPD-400 Response Pad
- C-ISO-SC5 Silver Cup EEG Electrodes
- C-ISO-GSR Electrodes
- A-GC-7165 Ag/AgCl Electrodes
- Courseware and Cables
Courseware
These Lab Exercises can be performed with the BMK-TA kit.
| Human Exercise |
| HE-01: Metabolism and Thermal Response to Exercise |
| HE-02: Recovery from Exercise |
| Human Heart |
| HH-01: Electrocardiogram (ECG) and Peripheral Circulation |
| HH-02: ECG and Heart Sounds with Stethoscope |
| HH-04: Six Lead ECG |
| HH-05A: The Diving Reflex |
| HH-05B: The Diving Reflex with Respiration rate |
| HH-06: Heart Rate Variability |
| HH-07: ECG using Six Chest Leads |
| HH-12: Pulse and Heart Rate Variability (HRV) |
| Human Muscle |
| HM-02: Electromyogram Activity in Antagonistic Muscles |
| HM-03: Oculomotor Muscle Activity |
| HM-08: Electromyogram (EMG) Activity while Arm Wrestling |
| HM-09: Kinesiology and Electromyogram (EMG) Activity in Targeted Muscles |
| HM-10: The Electrogastrogram (EGG) and Growling Stomach |
| Human Nerve |
| HN-01: Auditory and Visual Reflexes |
| HN-02B: Stretch Receptors and Reflexes with Plethysmograph |
| HN-08: Game Show Physiology |
| Human PsychoPhysiology |
| HP-01: The Electroencephalogram (EEG) |
| HP-01A: The Electroencephalogram (EEG) using Button Electrodes |
| HP-02: Galvanic Skin Response and Emotion |
| HP-03: Galvanic Skin Response and Deception, Coginitive Compliance and Vigilance |
| HP-04: Skin Temperature, Stress, Calming and Embarrassment |
| HP-05B: Personality and Vagal Tone |
| HP-05C: Vigilance and Reaction Time |
| HP-07: The Stroop Effect – Interference of Stimuli on Associative Tasks |
| HP-08: The Galvanic Skin Response (GSR) and Investigation into Cheating |
| HP-09: Facial Expression Electromyograms (EMG) and Emotion |
| HP-10: Visual Evoked Potentials (VEP) |
| HP-12: Rubber Hand Illusion |
| HP-13: The Gaze Cue Paradigm |
| Human Spirometry |
| HS-05: Breathing Techniques and Heart Rate |
| Tutorial |
| TT-01: Tutorial with ECG |
| TT-02: Tutorial with pulse |
